There are a few reasons why you may not be ranking well in the organic search results. The most obvious reason is that you haven't been optimising your site for SEO. There are three common SEO mistakes that businesses make and they can all have a negative impact on your rankings.
#1 Mistake: Title Tags
Title tags are one of the most important elements of SEO. These are the words that show up in the search engine results for your site. They're also used in the browser title bar as you move from page to page on your own site.
Titles are important because they help users decide whether or not they want to visit your page. If you want people to click through to your site, you need to use a title that will make them want to do so.
There are several mistakes that people often make with titles, and it's important that you avoid them if you want to see the best Cairns SEO results possible:
Duplicate title tags. You should only use one title tag per page. If you have a bunch of duplicate tags, search engines may not be able to find the page at all.
Missing title tags. This is a problem because search engines can't properly index your site if they don't know what the page is about!
Too long or too short title tags. If your title tag is too long, Google won't show it in their results at all (they'll just show the snippet). On the other hand, if your tag is too short, search engine users won't get an idea of what the site is about.
#2 Mistake H1 Tag Issues
Traditionally, H1 tags were used to label section headings on a page. However, search engines use H1 tags for indexing purposes in addition to labeling. In fact, it is often recommended that the title tag (on-page SEO) and H1 tag be different so that your page can be properly indexed.
This means that you should use the primary keyword phrase in your title tag and a secondary keyword phrase in your H1 tag.
This mistake usually occurs with websites that have used the same content for both the title and H1 tag. For example, if your site sells products, it is likely that both the title and H1 tag read "Products." While this information is still important, it may not be as relevant to the user as information about specific products.
#3 Mistake Meta Descriptions
Not using meta descriptions. Meta descriptions are short snippets that you can use to describe a page. They usually appear below the page title on search engine results pages (SERPs).
Search engines will also sometimes use them if your webpage doesn’t have content.
Including keywords in meta descriptions is important for SEO, but don’t make the mistake of stuffing your meta description with keywords. Try to keep it under 150 characters and use natural language to describe what people will find if they click through.
Conclusion
While these are by no means the only SEO mistakes that you can make, they are usually the most common. They're also the types of issues that shouldn't be incredibly difficult to fix on your own. As such, it's a good idea to bring in an expert to help audit your site and your SEO practices. If you want to rank for competitive terms, it's a necessary step.
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