It's a well-known fact that some SEO services are notorious to guarantee quick results possible, but many of these services are black-hat and can be detrimental to your site’s success in the long run. In this article, we'll discuss 6 things you need to know about quick SEO results.
1. Why Quick Results May Be Dangerous
SEO is a science that requires an understanding of your audience, relevant keywords and search behavior, as well as content planning, strategy and execution. Google is constantly changing its algorithm, so it's best to play by the rules and make sure your results are organic. If you're using a service that promises fast results, you may be setting yourself up for failure because search engines will recognize that you skipped steps in the process of getting high rankings.
2. The Nature of Search Engine Algorithms
When a user types a query into a search engine, the algorithm goes to work finding relevant pages based on several factors, including keywords and page content. It then ranks those pages in order of relevance to the query. Because algorithms are constantly changing to improve user experience, they can detect when something is off with your site or if you've used black hat tactics to get higher rankings than you deserve.
3. There's no magic timeframe for success.
Some companies rack up high search rankings in as little as three months, while others take years to build an audience. One company could invest in ads and get noticed immediately, while another might struggle for months before seeing any payoff whatsoever. And yet, both can be successful!
4. Be realistic about your expectations.
A time frame for success all depends on the size of your business, what services you offer, your target demographics, and more. A small local business might be able to attract 100 new customers within a matter of weeks, while a big brand name might not notice any difference until they've invested heavily in their SEO strategy over many months or years.
5. Keep your content fresh
Google uses crawlers that index pages and use over 200 factors to determine where they should rank in search results. One of those factors is how often content changes on a page, which indicates how fresh it is. Take care to update your pages regularly with new information and make sure there are no broken links or outdated details on them.
6. It takes time.
No matter what kind of SEO work you're doing, or where in the process you are, it takes time for SEO efforts to make an impact on your search engine rankings and traffic. In the beginning, your efforts will have little or no effect on those metrics—you have to "get the ball rolling," so to speak, before it starts moving on its own.
But even once your website is ranking well and attracting good traffic, there's still work to be done. Google ranks pages based on more than 200 factors, some known only by Google itself, so as long as Google is making changes to its algorithm for SEO to be effective, you really have to know what you're doing.
It's difficult to get quick SEO results, especially if you are a beginner in this field. That's why it is crucial to hire the right Cairns SEO Agency for all your SEO work.
However, by following the seven tips we've outlined here, you can get your website seen by more people who may actually click on it and become customers. That's what good search engine optimisation does for businesses and why it's worth the time investment for any startup campaign. So long as you take things step-by-step, you can achieve the search engine rankings your business needs to succeed.