Keywords research is one of the most essential steps you will take when building an online presence and it is included in all our SEO Cairns packages. There are several ways to go about finding your product niche and best keywords but it all comes down to how deep you dig into analysing the data to really understand your audience.
Today, we are going to answer the most common questions related to Keyword research. This guide will give you a bare-bone understanding of how to conduct keyword research and how the search engine work. By following these simple tips, you will learn the basics of keyword research. So are you ready?
1. What are keywords?
The words, phrases and sentences that people type into a search engine when they want to find information are called "keywords." These terms are often referred to as "search queries" or "search terms."
When a user types a search query into a search engine like Google or Bing, the search engine uses an algorithm to scour the web to identify the most relevant websites to pull up on the search engine results page.
While there are a ton of different factors that search engines take into account when finding results, one of the key ways they figure out the relevance of a website is by matching up a searcher’s keywords with the content on a website.
There's a lot to think about when it comes to keywords research.
You've got your short-tail keywords, like "plumber". These are broad keywords that could be just one word or phrase. They're typically one to three words and have a high search volume.
Then there's your long-tail keyword, like "emergency plumber in Cairns". Long-tail keywords are more specific and have lower search volume. More than 70% of searches are for long-tail keywords, so if you want someone to find your business, it's important to think about what they're going to type in to find you.
2. Why is keyword research the 1st step of our strategies?
Why is keyword research important? Well, if you want to increase your visibility on Google, you need to do keyword research. It’s the cornerstone of any SEO strategy and guides every other aspect of your SEO.
Keyword research helps you pick and choose which keywords to focus on, so you can optimise your existing website content to increase visibility for relevant searches. It’s also easier to create a content plan when you know what your potential users are searching for.
Why is increasing visibility on Google so important? Keep in mind that every page on Google’s search engine has 10 results. The simple truth is that SEO is the most profitable marketing tool in your arsenal. When you rank at the top of search results, your site has more visibility. More visibility means more search traffic. And more traffic ultimately translates to greater revenue.
Why? Because it's hard to get to page 1 of Google. In fact, more than 75% of ALL clicks go to the top three results. On top of that, only 0.78% of Google searchers click on someone on Page 2—and the numbers just keep dropping from there.
If you want to get traffic through search engines, you NEED to be on that first page. More importantly, you need to be in those top three results—and finding and targeting the right keywords in your SEO strategy helps you do just that. That’s why improving organic search presence on Google is the #1 priority for 61% of marketers around the world.
3. Dig Deeper And Find Specific Keywords To Your Business.
When most people start with keyword research, they use a keyword suggestion tool. They pick the keywords that are the most popular, thinking it will give them the traffic they need.
But in short, when you try to target everything, you end up targeting nothing. So while it’s a good idea to include new high search volume, relevant and popular keywords, these shouldn’t form the bulk of your keyword research. Instead, focus on finding niche keywords that work for your business.
Start out by looking at your topics. Step into the shoes of your buyer, using the personas you created earlier. Think about what words they would use to search. Write these down. Then, use an SEO tool to identify the search volumes for these keywords, and provide similar recommendations.
After you’ve got an initial crop of keywords, it’s time to dig even deeper.
Finding the right keyword is critical to your website's success, and keyword research can end up being one of the most time-consuming parts of a successful SEO strategy. Just don’t get overwhelmed, make sure that your SEO Cairns Agency includes that in their packages. You can of course do this yourself with the use of an SEO tool to guide you, and you’ll be well on your way to choosing keywords that clearly address the needs of your audience in search engine rankings.
Some SEO "experts" don’t like long-tail keywords. They think that the vast majority of your traffic should come from super high volume keywords, which is not always the case. Especially when targeting a specific market or local services.