Don’t let your customers get away, if you want to increase sales and conversion rates, it’s time to start creating a FAQs page for your website. In this beginner’s guide, we’ll go over why this strategy is one of the most important things you can do for your business and how to create an FAQ page that gets found, creates more leads and builds customer loyalty.
What is a FAQ page?
A frequently asked questions (FAQ) page is a webpage on a company's website that answers common questions people have about the business. FAQ pages can help customers find the answers they're looking for quickly and easily, which can boost their satisfaction and improve brand loyalty.
FAQ pages are used by both B2B and B2C companies of all sizes to provide their customers with useful information about their products and services. They're also an important part of the sales process, acting as a resource for prospects at all stages of the buyer's journey.
What does an FAQ page do?
An FAQ page is meant to give visitors quick access to information that's relevant to their needs. This can be anything from basic product or service details, answers to common questions or even troubleshooting tips. Brands use them to help customers make a buying decision or solve a problem they may have.
If you've ever browsed a company's website in search of answers to your questions, you've probably noticed an FAQ page. It may not be one of the first pages you check, but if you can't find the information you need elsewhere, an FAQ page is often the next place you look. When you don't see one or it doesn't answer your question, it feels like a missed opportunity.
Why should you include an FAQ page on your website?
There are several reasons for including an FAQ page on your website. It will save time, it could improve sales and it can help your online reputation.
- Time-saving: Customers will have immediate access to answers to questions they may have about products or services. They won’t need to contact you by telephone, email or social media, which will free up your staff to deal with other customer issues.
- Sales boost: If customers are interested in a product or service but they have reservations, they may add the product to the shopping cart and then abandon it because they have unanswered questions. An FAQ page allows them to read the information they need before purchasing.
- Reputation boost: Adding an FAQ page will make you look professional because it suggests that you have anticipated potential questions and concerns that customers might have about your products and services.
Where should you place your FAQ page on your website?
The best place to put your FAQ page is directly on the product or service that it's related to. That way, if someone has a question about a specific feature of the product or service, they can easily find an answer.
If you have multiple products or services, each one should have its own FAQ page. This helps users find answers quickly and makes it easier for you to keep track of what questions people are asking about each product or service.
You could also create a centralised FAQ page on your site that lists all of the questions and answers for all of your products or services. However, this approach tends to be less effective than placing each FAQ under the related product or service, as it makes it more difficult for visitors to find the answers they're looking for.
FAQ pages are all but required in today's Internet age, so many businesses turn to FAQ pages to give their customers the answers they need. The great thing about an FAQ is that you can use it as a reference sheet to store the information you may need while answering common inquiries, which means you aren't (forcefully) reciting and regurgitating everything you know about your business every time someone asks you a question.