top of page

The Importance Of Internal Links

Internal links, also known as “in-content links” and “deep links,” are essentially links to other web pages on your own website. When internal links are added to the body of your content, they act as natural navigation.

They tell search engines and users what else is on your site but they also have the potential to improve both user experience and search engine rankings. Internal linking has been a crucial component of successful SEO since the 1st time Matt Cutts wrote about it. 

Growing your website's authority is a powerful process that involves many different strategies. Internal link building is one of them. That's why we've created this article to show you the most effective methods for setting up internal links within your website.

Internal Website Links

What Is The Use Of Internal Linking?

Internal links are links on a page on your own website that point to another page on your site. They are most commonly used in main navigation or sidebars

An internal link is a type of hyperlink on a webpage to another page or resource, such as an image or document, on the same website or domain.

Internal linking is one of the most overlooked aspects of SEO. People spend countless hours backlinking to their homepage and service pages, but they forget about internal links.

Internal links help pass ranking power (or "link juice") from one page to another within your site. That's why it's important to use an internal linking strategy and make sure all of your pages are accessible by at least one internal link

You can also use internal links to funnel visitors deeper into your site, which can increase brand loyalty and user engagement.

Internal linking is an important part of SEO because it helps search engines like Google understand your website structure. It gives Google a look at how your pages are related and what order they should be crawled in. Google crawls from one page to another through links. If every page was linked to every other page, this would create an endless loop for Google’s bots, so it’s important!!

Recycle your content.

Linking between new and old content can also help establish your domain as an authority in your niche. The more internal links you have, the more connections search engine crawlers will make between your pages, which helps boost your ranking.

But, don't just create links for the sake of it. They must be relevant and add value to your reader's experience on your site.


Internal links are one of the most useful (if not the most useful) tools in your search engine optimisation (SEO) arsenal, even though so many people overlook them. They help search engines get a better sense of your website, which can help you rank higher in search results. And if you're looking for some quick wins in search rankings, nothing is quite as effective as adding an internal link to a piece of content that will almost instantaneously jump your search rankings. So if you're looking for a way to increase your chance of ranking higher in search results, start with the unappreciated workhorse: internal links.


bottom of page