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Is SEO Worth It in 2022 ?

Business owners and managers are often sceptical of search engine optimisation (SEO) when considering their marketing budget. “Is SEO even worth it?” They’ll ask themselves and their staff. The short answer is yes, it’s still worth it. In fact, not only has SEO withstood the test of time, it’s also proven itself to be more effective in some circumstances than paid ads.

But even though SEO is a difficult area to measure quantitatively, it doesn’t mean we should be abandoning the efforts altogether. Just like any new marketing channel, SEO requires learning and testing before you can confidently see improvements in conversion rates for all business objectives.

Why should I care about SEO in 2022 and why does it matter?

SEO is important for many reasons, but the most prominent reason that SEO is important is because it's one of the few remaining ways to be found online.

To understand why SEO matters in 2022 you have to start by understanding how SEO works. SEO stands for search engine optimisation. It's a set of rules and best practices used to help your site rank higher in Google and other popular search engines.

SEO is important for a number of reasons. The main reason SEO is important is because it's one of the only ways to attract organic (or free) traffic to your site.

The purpose of SEO is to help people find your content when they're looking for something specific. This might be a solution they're looking for or it might be information they need at that moment.

The only way to attract this type of traffic organically (without spending a dime on advertising) is through search engine results pages, which are often referred to as SERPs. You can't buy your way into these results pages, but you can optimize them by following certain rules and best practices.

How does SEO work and are paid ads really better ?

SEO stands for Search Engine Optimisation and is a set of strategies that seek to increase the number of visitors to a website or page by obtaining a high-ranking placement in the search results page of the search engines.

The higher your website is ranked on a SERP (Search Engine Results Page), the more likely people are to click on it and visit it. This means that if you have a strong SEO strategy, your website will receive more visits and potential customers.

In 2022 and further, SEO will continue to be an important part of every digital marketing strategy because it helps businesses improve their visibility online.

There are thousands of pages being published every day, which can make it challenging for business owners to get their websites noticed by potential customers. That's where your Cairns SEO Agency comes in!

SEO helps you optimise your content so that search engines recognise its value and rank it higher in the search results. This means that when someone types something in the search box that is related to your niche, there is a better chance for them to see your site among the first results on Google, Bing or Yahoo. If you want to learn more about how SEO works, get in touch today and book your free consultation and website audit.

Are there SEO mistakes I can avoid ?

If you are looking to rank higher on the search engine results pages (SERPs) and get more qualified traffic to your website, you need a quality search engine optimisation strategy.

While there are many different types of SEO strategies available, they all have one thing in common: if you aren't implementing them correctly, they aren't working as effectively as they should.

In this article here, I am going over the 3 of the most common SEO mistakes that companies make and what you can do about them. It is a good starting point if you don't have the budget yet to implement a professional SEO agency in your marketing effort.


SEO is still worth it, and will likely continue to be worth it for many years to come. So long as Google and services exist online, SEO will always help you achieve more sales. After all, what business owner wouldn’t feel better knowing that their website is ranking on the first page of a significant search engine? And while using SEO requires a bit more work than simply purchasing ads, SEO investments do not always have to be expensive, they only need to be seen through to the end. With a competent and honest Local SEO Agency like ours, you will find the process simple and effective.


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